Hello!

Welcome to the selection process for the role of Writer-Content at Master’s Union Creative Studio.

We have created this assignment to gauge how you think and write content.

Let’s get to the task.

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The Assignment

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Title: "How Myntra Executes India’s Biggest Fashion Sale – The End of Reason Sale"

Assignment Objective

Write a 1500–1800 word YouTube video script (approx. 10–15 minutes in video length) in a documentary-explainer format. The script should explore the behind-the-scenes world of how Myntra one of India’s leading fashion platforms conceptualizes, prepares for, and executes its massive annual event, the End of Reason Sale (EORS).

Please find the Myntra footage here: https://f.io/ToWW7-hH

What We’re Looking For

• Narrative storytelling: Non-linear structure that jumps between scenes, departments, and timelines think “organized chaos” with clarity.
• Documentary voice: A tone that is smart, curious, and engaging similar to Vox, Netflix Explainers, or Nat Geo’s startup-style explorations.
• Integration of real interviews: We’ve pre-recorded interviews with Myntra’s CEO, CMO, Sales Head, and Warehouse Head. These should be woven into the narrative to ground the story in real voices. Use placeholders where necessary.
• Multi-thematic layers: The script should not only explain the what but also explore the why. Think beyond operations, explore psychological, economic, and strategic motivations for mega-sales like EORS.
• Immersive walkthrough: Masters’ Union students walking through Myntra’s ecosystem (offices, warehouses, meeting rooms), asking questions, making observations this journey can serve as your narrative spine.

<aside> 📌 Key Elements to Touch On

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• The psychological and economic logic of running mega sales in India
• Why EORS matters to Myntra strategically and culturally
• The marketing engine behind the sale: push notifications, influencers, brand films, etc.