📌 TL;DR: You'll cut the ads that put MU in front of the people who need it. Fast, sharp, and relentlessly focused on the first 3 seconds. You know that every frame in a performance ad is doing a job and you make sure it does it.
📍 Your Typical JD Checklist
- Location: DLF Cyber Park, Gurgaon (work from office)
- Work Timings: 10 AM to 7 PM, Monday to Friday
- CTC: Based on experience and skills
- Experience: 1–3 years in performance ad editing, digital content, or short-form video production
- Reporting To: Creative Director — Performance Ads / Creative Producer, Masters' Union Creative Studio
👇 What You'll Be Responsible For
- Edit performance ad cuts for Meta, YouTube, Google, and programmatic channels — fast and at volume.
- Produce multiple variants of every ad: different hooks, durations, ratios, and CTAs.
- Add captions, motion graphics, text overlays, and sound design that make ads feel built — not assembled.
- Work from scripts and briefs provided by the Writer+Director or Creative Director, and deliver cuts that match the intent.
- Incorporate performance feedback: if a hook isn't converting, you're already cutting a new version.
- Maintain a library of approved ad elements — intro hooks, branded end cards, CTA templates — for fast iteration.
- Export in all required specs across platforms: aspect ratios, file sizes, and delivery formats.
🛠 What You Need To Know
Must-Have Skills:
- Strong proficiency in Premiere Pro and After Effects.
- Experience editing short-form performance ads — you understand hooks, pacing, and CTA placement.
- Ability to produce multiple high-quality cuts per day without compromising output.